FSSAI cracks down on Saffola, Kinder Joy, Raw Pressery over misleading claims
India's food regulator issued fresh notices to Marico's Saffola, Ferrero's Kinder Joy, Raw Pressery, MasterChow, Bikanervala and Param Dairy over misleading labels like 'Heart Pro' and '100% Natural', hygiene lapses, and unapproved therapeutic branding — escalating compliance risk across packaged food and D2C shelves.
What happened
FSSAI issued fresh notices to multiple food brands including Marico's Saffola, Ferrero's Kinder Joy, Raw Pressery, MasterChow, Bikanervala and Param Dairy over
Why this matters
Diligence packaged-food and D2C targets for label-claim exposure, FSSAI notice history, and reformulation liabilities before signing — assume a 6–12 month overhang on valuations for brands built on functional or 'natural' positioning until regulatory posture stabilizes.