FSSAI issues 150+ notices over misleading food ads, claims and labelling
India’s food regulator has issued more than 150 notices to food and beverage companies, marketplaces and QSR operators. Actions include 12 notices to Amazon and Flipkart, cancellation of an Amazon warehouse licence, and suspension of five Domino’s licences.
What happened
FSSAI issued over 150 notices for misleading ads, false claims and labelling breaches, targeting major food and beverage brands, e-commerce platforms and QSR
Key facts
- Over 150 notices issued to food companies
- 12 notices sent to Amazon and Flipkart
- 1 Amazon warehouse licence cancelled
- More than 30 notices issued to food service establishments
- 5 Domino's licences suspended
Why this matters
Build regulatory diligence around labelling substantiation, advertising controls, seller oversight and licence history, since enforcement failures can create post-deal liabilities and operational disruption.