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FSSAI issues 150+ notices over misleading food ads, claims and labelling
FSSAI issued over 150 notices for misleading ads, false claims and labelling breaches, targeting major food and beverage brands, e-commerce platforms and QSR chains. Enforcement included cancelling an Amazon warehouse licence and suspending five Domino's licences.
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The numbers
Figures from The Hindu BusinessLine,
- 12 notices sent to Amazon and Flipkart
- 1 Amazon warehouse licence cancelled
- More than 30 notices issued to food service establishments
- 5 Domino's licences suspended
Why it matters to operators and investors
Build regulatory diligence around labelling substantiation, advertising controls, seller oversight and licence history, since enforcement failures can create post-deal liabilities and operational disruption.
The counter-case
The case against this reading — not reported by the source.
The enforcement headline may overstate the practical risk. More than 150 notices across a vast food, marketplace and QSR sector does not necessarily signal a sustained crackdown, and notices are preliminary actions rather than final findings, fines or product bans. The Amazon warehouse cancellation and Domino’s licence suspensions may be facility-specific compliance issues, not evidence of systemic business-model exposure. Large companies can often remediate labels, listings and claims quickly with limited financial impact.