On this page
Gaurav Gupta to open first permanent Paris couture salon on 5 October 2026, with ex-Elie Saab executive Cornut leading
Indian couturier Gaurav Gupta will open his first permanent Paris showroom, a 300-square-metre Couture Salon at 6 Rue Jean Goujon, on October 5, 2026. Jean-Paul Cornut, formerly of Elie Saab, will lead it.
Get the 07:30 IST India retail brief
One email each morning: the day’s top moves in Indian retail, why each matters and what to watch. Free. Stop any time.
Store and format facts
Figures from Indian Retailer
| Building construction year: | 1930 |
|---|---|
| Cornut's haute couture experience: | more than a decade |
| Shunya collection presented: | 2023 |
What it means for the format
Gaurav Gupta's 300 sq m Couture Salon at 6 Rue Jean Goujon, opening 5 October 2026 and led by ex-Elie Saab executive Jean-Paul Cornut, shows that a permanent Paris address staffed with haute couture talent is how Indian luxury labels now build credibility with global clients.
Next on the rollout
- Salon opens on 5 October 2026 as announced, with no postponement notice
- Gupta announces a Paris presentation, guest-calendar slot or collaboration around the opening
- Further senior hires or a named Paris press and client-services team
- Gupta or Cornut cite first client orders, repeat visits or international clientele in interviews
- A rival Indian couture house announces its own Paris address or showroom
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Gaurav Gupta is likely to anchor the opening around a launch event or presentation in early October 2026, timed to the Paris fashion calendar to draw buyers, editors and clients.
- Jean-Paul Cornut is likely to start by bringing Paris-based private clients and contacts from his Elie Saab years into the salon through appointment-only viewings.
- Gupta's brand is likely to keep using the 'Couture Salon' label and the Paris address in its messaging, positioning itself as a global couture house rather than an Indian label with a showroom abroad.
- Rival Indian couture and bridal houses may study the Golden Triangle move and weigh their own permanent or semi-permanent Paris presences.
- Gupta may add more senior Paris hires, such as client advisers, atelier coordinators or press and PR staff, if early appointments convert into orders.