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Godawan's World Wildlife Week film uses over 5,200 ceramic pieces to tell the Great Indian Bustard's story
Godawan made its handcrafted stop-motion film with more than 100 artists and craftspeople over eight months. Diageo India backs the conservation-led brand campaign, created with McCann India, 22feet and Studio Eeksaurus.
The numbers
Figures from afaqs
| Production time: | over eight months |
|---|---|
| Hours of work: | 15,000 |
| Conservation efforts began: | 2022 |
Why it matters for the brand
Godawan's sustained conservation positioning since 2022, now backed by a McCann India, 22feet and Studio Eeksaurus production, shows that provenance and purpose storytelling is the differentiation play for Indian premium spirits brands, though it points to no transaction or partnership opportunity.
The source
First seen