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Gold at ₹1.50 lakh per 10g pushes Indian buyers to lightweight jewellery ahead of Diwali
Gold near ₹1.50 lakh per 10 grams is pushing Indian buyers toward lightweight jewellery, lower-carat products and gold exchanges, Sky Gold & Diamonds MD Mangesh Chauhan said. He expects steady festive and wedding demand, with retailers replenishing inventories and higher prices supporting sales value.
The numbers
Figures from Business Today,
| Long-term gold price scenario by mid-2027: | $5,000 |
|---|---|
| Jefferies' Christopher Wood gold outlook: | $10,000 |
Why it matters for the brand
The move to lightweight jewellery and gold exchange shows a durable change in buyer behaviour at high gold prices, so look at partnerships or acquisitions in light-weight design, exchange-led retail and regional players that can capture this demand.
What to track next
- Gold holding above or falling back below ₹1.50 lakh/10g through Diwali
- Festive-quarter commentary from listed jewellers on lightweight share and exchange contribution
- Retailer restocking orders and wholesale buying ahead of Diwali
- Reported sales value versus volume (grammage) during the festive and wedding period
- Promotions shifting toward exchange and upgrade schemes across rival chains
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Sky Gold & Diamonds is likely to keep its festive restocking tilted toward lightweight and lower-carat designs, which match where shoppers are moving.
- Rival jewellers, organised chains and local players alike, may push gold-exchange and old-gold upgrade offers harder, since customers are already using exchanges to offset the high price.
- Expect retailers to widen their lightweight and lower-carat ranges and promote them as festive and wedding gifting options.
- Wedding-season buyers are likely to keep buying the essentials but trim weight and carat, so sales value rises more than gold volume.
- Jewellers may lean more on gold-exchange inflows to supply raw material, reducing how much fresh gold they must buy at record prices.
The source
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