Gold duty hike to 15% squeezes jewellers; Titan, Kalyan pivot to exchange schemes and lighter karats

India's import duty raise pushed gold to ₹1,65,470/10g, with industry flagging a 5-10% demand drop. Titan (+0.8%), Senco (+4.08%) and Bluestone (+2.05%) held up on adaptation plays, while Kalyan slipped 1.77%. Jewellers are leaning on exchange programmes and lower-karat SKUs as PM Modi urges deferred purchases to conserve forex.

— FiledThu, 14 May, 2026, 06:38 IST·First seen Thu, 14 May, 2026, 06:37 IST·Source Mint · Industry

What happened

India hiked gold/silver import duty to 15%; jewellers like Titan, Kalyan pivot to exchange schemes and lower-karat products. Industry expects 5-10% demand drop;

Key facts

  • import duty 15%
  • Titan +0.8%
  • Kalyan -1.77%
  • Senco +4.08%
  • Bluestone +2.05%
  • gold ₹1,53,980-1,54,090/10g to ₹1,65,470
  • jewellery biz down 5-7%
  • demand down 10%
  • capital gains 12.5%
  • GST 3%
  • making charges 5%
  • gold imports $72bn FY26
  • 9.3% of imports
  • seizures 2,600kg/3,005 cases FY25 vs 4,971.68kg/6,599 cases FY24

Why this matters

The 10% demand contraction and PM's deferral nudge open a window to acquire regional jewellers struggling with working-capital strain or to lock in exchange-platform tech partnerships at compressed valuations.