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Google raises Pixel 10a price in India by ₹6,000 to ₹55,999 as memory costs climb
Google's Pixel 10a 8GB RAM and 256GB variant was launched at ₹49,999 in February. Rising RAM and storage costs from AI data centre demand drive the increase, which also reaches the US, where the 128GB model now costs $599, up from $499.
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The numbers
Figures from Business Today,
| Instant cashback on eligible credit card EMI: | ₹3,000 |
|---|---|
| New US price (256GB model): | $699 |
Why it matters for the brand
A first-party hardware maker raising prices in India and the US because AI data centre demand is tightening memory supply shows that component access is now a strategic constraint, which strengthens the case for supply agreements or partnerships with memory suppliers.
What to track next
- Other smartphone brands announcing India price increases and citing memory costs
- Retail or marketplace listings showing the Pixel 10a selling well below ₹55,999
- Google extending, raising or adding to the ₹3,000 EMI cashback
- Memory makers signalling easing or further rises in RAM and storage costs
- Further Pixel price revisions in other markets beyond India and the US
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Google is likely to keep the ₹55,999 list price and rely on card-linked cashback and EMI offers to defend sales, rather than reverse the increase.
- Rival Android makers in the premium mid-range may follow with price hikes or cut memory configurations, citing the same RAM and storage cost pressure.
- Large e-commerce platforms and bank partners are likely to fund extra instant discounts around sale events to keep the Pixel 10a competitive in India.
- Google is likely to keep India pricing broadly in step with its higher US prices (128GB from $499 to $599, 256GB at $699) on future Pixel launches.
- Price-sensitive buyers may shift to older Pixel models or competing phones near the former ₹49,999 price point.