On this page
Gourmet hampers gain ground in India's festive gifting as Éntisi puts gifting at approximately 80% of its festive business
Our read
Éntisi Chocolatier will more likely than not deepen its festive gifting reliance, with rivals' new launches raising the contest for gift shelf space.
For operators
Gifting is approximately 80% of Éntisi Chocolatier's festive business and 25 to 30% of SMOOR's revenue, so premium food brands should build festive hamper assortments, packaging and fulfilment capacity well before peak season.
Watch
Éntisi gifting share above the approximately 80% reported, by the end of the festive season, would mean hamper reliance is deepening and rivals must contest gifting.
The report,
Éntisi Chocolatier says gifting makes up approximately 50% of its overall business. SMOOR puts gifting at 25 to 30% of revenue. MTR launched Mysore Pak Date Bites, and SMOOR launched a 70% dark chocolate Kunafa.
- Overall businessapproximately 50%
- Festive periodapproximately 80%
One email each morning: the day’s top moves in Indian retail, why each matters and what to watch. Free. Stop any time.
Reported figures
From the report. Source details below
| Food Square peak-season gifting share of retail revenue: | around 20–25% |
|---|---|
| Food Square non-festive gifting share of retail revenue: | approximately 10% |
What to track next
- Éntisi's overall gifting share against the approximately 50% reported
- SMOOR's gifting share against the 25 to 30% of revenue reported
- Food Square's off-peak gifting share against the approximately 10% reported
- Further hamper or gift-pack launches from MTR, SMOOR or other gourmet brands
The counter-case
The case against this reading — not reported by the source.
The headline rests on self-reported, unaudited figures from brands that have every reason to talk up gifting. The numbers are also not comparable. Éntisi's 'approximately 80%' is its own share of festive business. SMOOR's 25 to 30% is a share of total revenue. Food Square's 20–25% is a share of retail revenue only, against a baseline of about 10% in the off-season. These use different denominators and different time windows, so they do not show a market-wide shift. A skew toward gifting in the festive months is also what one would expect for chocolatiers and sweet or snack makers, so it is not a new trend. 'Gaining ground' is not backed by any year-on-year data. The MTR and SMOOR product launches are routine festive-season activity and say little about demand. The piece is probably brand-led PR that reads as a trend, and it offers no category size, no growth rate and no consumer-spend data.
The source
First seen