Habuild hits Rs 100 cr revenue with 1.8 crore users, no app, 90% referrals

Bootstrapped online yoga platform Habuild has scaled to Rs 100 crore revenue and 1.8 crore users in six years by skipping apps, leaning on referrals for 90% of growth, and targeting Indian mothers through simple web links and daily user conversations.

— Source publishedWed, 17 Jun, 2026, 08:11 IST·First seen Wed, 17 Jun, 2026, 10:55 IST·Source ET Brand Equity

What happened

Bootstrapped online yoga platform Habuild has grown to Rs 100 crore revenue and 1.8 crore users in six years by avoiding apps, relying on referrals (90%), and

Key facts

  • 1.8 crore users
  • Rs 100 crore revenue
  • 90% referrals
  • 6 years

Why this matters

Habuild's 1.8 cr-user mom-focused yoga base, built on referrals and zero app spend, is an attractive bolt-on for any health, insurance, or D2C wellness player seeking distribution into Indian households.

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