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Haier India Becomes Title Sponsor of Cricket Live Studio for Six Months Across Four India Series

Haier Appliances India became title sponsor of Cricket Live Studio on JioHotstar and Star Sports Network for six months, covering four international series. The deal spotlights refrigerators, LED TVs and washing machines during the festive season.

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The numbers

Figures from BW Marketing World

Partnership duration: six months
International series covered: four

Why it matters for the brand

Haier's six-month title sponsorship of Cricket Live Studio across four India series will put its refrigerators, LED TVs and washing machines in front of viewers through the festive and home-upgrade season, so appliance retailers should check Haier stock depth and plan in-store promotions around the series dates.

The source

Source Read the source at BW Marketing World

Filed

Confirmed by MediaBrief

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