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Hero MotoCorp's Vida brings back Anil Kapoor and Ranbir Kapoor for festive-season electric scooter campaign
Our read
Hero MotoCorp is more likely to gain steadier Vida festive demand than a decisive share shift, and rivals' counter-offers will decide how much the campaign is worth.
For operators
Electric two-wheeler dealers and retail partners should expect more high-intent festive-season enquiries from the Vida campaign, so showroom stock, test rides and finance offers need to be ready to convert them.
Watch
Vida's monthly registration figures through the festive months versus the prior months
The report,
Vida, working with Creativeland Asia, has titled the campaign 'Ghar Ghar Tyohar, Ghar Ghar Evooter', extending its 'Vida Vaka Voom' platform. It targets high-intent festive-season electric scooter buyers, a period when consumer travel and purchase decisions peak.
Reported figures
From the report. Source details below
- have launched a festive campaign that gives a fresh expression to 'Ghar Ghar Evooter'
- The campaign brings Anil Kapoor and Ranbir Kapoor back into their established Vida characters
- Vida, powered by Hero MotoCorp, and its creative partner Creativeland Asia (CLA) have launched a festive campaign
What to track next
- Rival e-scooter makers announcing festive discounts or price cuts
- Hero MotoCorp management commentary on Vida bookings in its next earnings call
- Announcement of new Vida financing, exchange or subscription offers
- Campaign engagement and search-interest data after launch
The source
Published
First seen