Hero Splendor leads July motorcycle sales with 335,246 units, up 36% YoY

Hero MotoCorp’s Splendor retained the top spot in July motorcycle sales. Honda Shine rose about 20% to 191,950 units, while TVS Apache posted the fastest growth, up 58%. Bajaj Pulsar and Hero HF Deluxe recorded year-on-year declines.

— Source published Fri, 21 Aug, 2026, 10:39 IST · First seen Fri, 21 Aug, 2026, 10:48 IST · Source Business Today · Latest

What happened

Hero MotoCorp · Hero Splendor led India’s July motorcycle sales with 335,246 units, while Honda Shine also grew strongly. TVS Apache posted the fastest gain,

Key facts

  • Hero Splendor: 335,246 units sold in July, up 36% year-on-year from 246,715
  • Honda Shine: 191,950 units, up about 20% year-on-year from 159,658
  • Bajaj Pulsar: 66,156 units, down 17% year-on-year from 79,817
  • TVS Apache: 59,404 units, up 58% year-on-year from 37,566
  • Hero HF Deluxe: 55,978 units, down 22% year-on-year from 71,477

Why this matters

The sales mix highlights potential value in commuter-motorcycle scale and distribution capabilities, while TVS Apache’s 58% growth signals rising strategic importance for performance-oriented segments.

What to watch

  • August-September registration data versus wholesale dispatches, especially for Hero's rural-heavy markets.
  • Festive-season retail finance approval rates, down-payment requirements, and two-wheeler loan delinquency trends.
  • Dealer inventory days and discounting levels for Splendor, Shine, Pulsar, and HF Deluxe.
  • Monsoon distribution, rural cash-flow indicators, fuel prices, and agricultural income trends.
  • New model launches, price revisions, and promotional campaigns from Honda, TVS, and Bajaj.
  • Hero is likely to prioritize Splendor availability, rural dealer stock, and low-down-payment finance schemes ahead of the festive season.
  • Honda may use Shine's growth to defend high-volume commuter share through targeted pricing and dealer activation.
  • TVS is likely to amplify Apache's strong growth with performance-model marketing and expanded premium motorcycle retail presence.
  • Bajaj may increase Pulsar promotions or accelerate model refresh activity to address its year-on-year volume decline.