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Hilary Rhoda Launches 'Iss Festive Thoda Aurr' Campaign to Capture Festive Beauty Demand
Our read
Hilary Rhoda will more likely than not use the festive kit as the main route from campaign content to sales this season.
For operators
Hilary Rhoda's 'Iss Festive Thoda Aurr' campaign pairs micro-dramas, creator-led makeup classes and a curated gifting kit, so beauty retailers can expect festive footfall and gifting demand to lean on content-led, kit-style assortments.
Watch
Festive kit sell-out or restock announced before the end of the festive season would mean class-led content is converting to purchase, and creators get repeat briefs.
The report
Hilary Rhoda is using humour-led micro-dramas and creator-led online and offline makeup classes to push the message 'Do MORE'. Its 'More Is More' self-makeup initiative and a curated festive kit, which doubles as a gifting option, complete the plan.
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Reported figures
From the report. Source details below
- The brand is also set to introduce a specially curated festive kit featuring essential beauty products
What to track next
- Attendance or sign-ups reported for the online and offline makeup classes
- Engagement and view counts on the 'Iss Festive Thoda Aurr' micro-dramas
- Rival brands launching festive kits or creator-class campaigns in the same weeks
- Hilary Rhoda extending the campaign or the kit into later occasions