Hilton debuts lifestyle portfolio in India with 221-key Slohh by Roach in Bengaluru
Hilton has launched its first lifestyle hotel in India, Slohh by Roach in Bengaluru's Whitefield, marking the debut of Curio Collection in South Asia. The 221-key property, developed with Roach Lifescapes, draws design inspiration from Malnad coffee estates and features 7 room categories and a 5,000 sq ft ballroom.
What happened
Hilton launched its first lifestyle hotel in India, Slohh by Roach in Bengaluru's Whitefield, marking the debut of Curio Collection in South Asia. The 221-key
Key facts
- 221 keys
- 7 room categories
- 5,000 sq ft ballroom
- 600 guest capacity
- 3,000 sq ft pre-function area
Why this matters
The partnership with Roach Lifescapes to launch Curio Collection establishes a replicable local development model for scaling Hilton's lifestyle brands across India.
What to watch
- New Curio/Hilton lifestyle signings or groundbreakings in India
- Occupancy and ADR ramp data in first 2-3 quarters
- Competitor lifestyle-brand India announcements
- Whitefield hospitality supply additions and demand indicators
- Hilton India development-team hiring and stated expansion targets
- Hilton announces additional India lifestyle signings within 6-12 months to signal portfolio intent
- Roach Lifescapes deepens JV/management partnership for follow-on assets
- Aggressive Hilton Honors loyalty and F&B-led local marketing to drive Bengaluru awareness
- Ballroom/MICE sales push targeting tech-corridor corporate events and weddings