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Himalaya BabyCare builds Gentle Baby Wash campaign around a baby's first bath, with film in eight languages
In the Himalaya BabyCare film, a nurse recommends the no-tears, soap-free, pH 5.5 Gentle Baby Wash to a new mother preparing to take her newborn home. It is available in English, Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi and Bengali.
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Why it matters for the brand
Himalaya BabyCare is tying its Gentle Baby Wash to a newborn's first bath, with a nurse recommending the no-tears, soap-free, pH 5.5 product in an eight-language film, so retailers should expect demand for it from new mothers and should stock and shelve it where they shop for newborns.
What to track next
- Himalaya releasing further creatives, or adding languages beyond the current eight
- A rival baby-wash brand launching a newborn-focused or health-professional campaign
- Gentle Baby Wash rank or search movement on major e-commerce and quick-commerce platforms
- Himalaya tying up with hospitals, nurses or paediatric networks to carry the recommendation offline
- Any complaint or challenge to the product claims in the film
The source
First seen