On this page
Hisense India Flags 3-5% TV Price Rise After Diwali While Targeting 10% Market Share in 2-3 Years
Hisense India CEO Pankaj Rana said TV prices could rise 3-5% after Diwali as the brand absorbs 5-7 percent of higher input costs. Hisense targets 10% TV market share in two to three years, plus 10% in washing machines and 5% in ACs.
Get the 07:30 IST India retail brief
One email each morning: the day’s top moves in Indian retail, why each matters and what to watch. Free. Stop any time.
The numbers
Figures from Gadgets 360,
| Current TV market share in India: | 3-4% |
|---|---|
| Service centres across India: | more than 800 |
Why it matters for the brand
Hisense India expects to lift TV prices 3-5% after Diwali and is targeting 10% TV share in two to three years from 3-4% today, plus 10% in washing machines and 5% in ACs, so watch whether it can grow share while passing on only part of its cost increase.
The source
First seen