On this page
Home Centre launches 'Decked For Diwali' festive range of over 1,000 products from Rs 199
Our read
Home Centre will more likely than not use ₹199 entry pricing and Ranveer Brar's mall events to pull Diwali footfall into stores, with the gain depending on whether shoppers trade up.
For strategy teams
Home Centre's tie-up with chef Ranveer Brar, run as a three-mall event series alongside its store and online range, shows a content-led partnership model for driving traffic, but nothing in the announcement points to a deal or structural move.
Watch
Further 'The Social Kitchen' dates announced before Diwali, beyond the 31 October Pacific Mall stop, would mean mall events convert to sales and the format is scaling.
Ask next
What else has Home Centre launched this year?The report,
Home Centre is backing the collection with 'The Social Kitchen', a campaign with chef Ranveer Brar, whose mall events begin on 10th October. The range, covering décor, soft furnishings, kitchen items and furniture, is sold in stores and online.
- 10 OctoberSky City Mall, Borivali (Mumbai)
- 17 OctoberDLF Mall of India, Noida
- 31 OctoberPacific Mall, Khayala (Delhi)
One email each morning: the day’s top moves in Indian retail, why each matters and what to watch. Free. Stop any time.
Reported figures
From the report. Source details below
| Chef event at Pacific Mall, Khayala: | 31 October |
|---|
What to track next
- Crowd and sales commentary from the 10 October Sky City Mall event
- Home Centre restocking or extending the 1,000-plus product range online
- Post-Diwali management comments on festive footfall and basket size
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Home Centre is likely to push the 'Decked For Diwali' range through Ranveer Brar's social channels and in-mall promotion around each event date.
The source
First seen