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House of Aldeno shows six-sequence menswear collection in Bengaluru, with linen at about 40% of the range
Our read
House of Aldeno will most likely keep linen as its anchor fabric and use the Bengaluru showing to build visibility beyond its home market.
For operators
House of Aldeno's six-sequence Bengaluru collection puts linen at about 40% of the range, with Quatroflex and Eversharp alongside, so rival menswear labels should check whether their own summer fabric mix is leaning as hard on linen.
Watch
Linen share above the approx. 40% of the range in House of Aldeno's next collection would mean linen is becoming its core, shifting fabric orders toward linen suppliers.
Ask next
What else has House of Aldeno launched this year?The report
House of Aldeno, the menswear label by CIEL Textile, has been serving consumers for almost five years. The showcase also featured Quatroflex, a fabric engineered for flexibility and all-weather wear, and Eversharp, its crisp cotton shirting.
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Reported figures
From the report. Source details below
| Collection sequences in showcase: | six |
|---|
Why it matters for the brand
CIEL Textile's House of Aldeno, almost five years old, showed a six-sequence menswear collection in Bengaluru with linen near 40% of the range, a modest brand-building signal that does not on its own change the earnings outlook.
What to track next
- Whether CIEL Textile reports House of Aldeno revenue or store additions in its next results
- A second city showing for the six-sequence collection after Bengaluru
- Rival menswear launches that lean on linen or stretch-fabric blends
- Sell-through or restocking of linen pieces in House of Aldeno outlets
The source
Filed
First seen