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Hyatt links World of Hyatt loyalty to sport and wellness, taking a HYROX race-cation to Mumbai
Hyatt's World of Hyatt loyalty programme ran The Champion's 72 Hours workshop at a recent HYROX Bangkok event and is bringing a race-cation offer to HYROX Mumbai. Hyatt calls India a key growth market and links loyalty to sport and wellness.
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Why it matters for the brand
Retail and hospitality operators should note that Hyatt is building loyalty engagement around a fitness event, HYROX, with a race-cation offer in Mumbai, so consider partnering with sport and wellness communities to give members a reason to engage beyond points and purchases.
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