India ecommerce to hit $450 Bn by 2031, capturing 22% of retail GMV as D2C and quick commerce drive growth

Inc42 Datalabs projects India's $165 Bn ecommerce market to triple to $450 Bn by 2031 at 22% CAGR, doubling its retail GMV share from 12% to 22%. D2C brands like Mamaearth, Lenskart and boAt will drive 86% of incremental value, while quick commerce consolidates around Blinkit, Instamart and Zepto.

— Filed Fri, 15 May, 2026, 09:05 IST · Source Inc42 · Buzz · Updated

Inc42 Datalabs projects India's ecommerce to triple to $450 Bn by 2031, capturing 22% of retail GMV. D2C brands like Mamaearth, Lenskart, boAt to drive 86% of incremental value, with quick commerce consolidation via Blinkit, Instamart, Zepto.

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