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India retails record 35,995 e-PVs in September, up 98% YoY; Tata Motors leads with 41% share
India retailed a record 35,995 electric passenger vehicles in September 2026, up 98% YoY from 18,520 units. Tata Motors led with 14,769 units and 41% share, while Tesla sold a record 291 Model Y units and took second place in luxury.
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The numbers
Figures from Autocar Professional,
| H1 FY2027 e-PV sales: | 190,946 |
|---|---|
| Mahindra & Mahindra September EV sales: | 7,779 |
| Luxury e-PV sales, September 2026: | 975 |
What to track next
- October and November retail data versus September's 35,995 units
- Tata Motors' share holding at or above 41% in the next monthly print
- Mahindra & Mahindra monthly units moving materially above 7,779
- Tesla Model Y volumes staying above or near 291 units, and its rank in luxury
- Luxury e-PV monthly volumes versus the 975 recorded in September
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Tata Motors is likely to defend its roughly 41% share with new variants, financing offers and charging tie-ups rather than giving up volume to rivals.
- Mahindra & Mahindra, at 7,779 units, may push to close the gap with Tata through capacity additions and aggressive festive-season pricing.
- Tesla is likely to keep expanding India availability and delivery capacity for the Model Y after its record 291 units.
- Established luxury brands may respond to Tesla's position in the 975-unit luxury segment with sharper pricing or earlier launches of their e-PVs.
- Lenders and charging operators are likely to widen EV-specific products and network rollout as H1 FY2027 volume reaches 190,946 units.