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Instamart's NO!CE wraps a Mumbai truck in 1,300 snack and beverage packs as an on-road showcase
One in every 10 baskets on Switch now includes a NO!CE product. The clean-label brand's Mumbai truck activation was run by Instamart's in-house team, with MOMS as execution partner.
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What to track next
- Instamart or Swiggy disclosing NO!CE basket penetration beyond Switch, or a figure above 1 in 10
- NO!CE out-of-home or truck activations appearing in cities other than Mumbai
- New NO!CE categories or SKUs launching in the app
- Blinkit, Zepto or BigBasket announcing clean-label private-label lines or comparable stunts
- FMCG brands publicly complaining about placement or ranking changes on Instamart
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