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Our read

ITC Maurya is likely to follow the Navratri run with a Diwali menu on the same delivery channels.

For operators

ITC Maurya is running a Navratri thali and Satvik dishes at The Pavilion until 19 October, and its Navam Utsav takeaway menu is orderable from 7 a.m. to 11 p.m. through Club ITC, Swiggy and Zomato, so festive-menu operators can treat this as a benchmark for pairing dine-in with a long delivery window across owned and aggregator channels.

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Navam Utsav takeaway menu kept live past 19 October would mean delivery-app demand beat plan and ITC Maurya is folding festive takeaway into its regular menu.

The report: ITC Maurya launches Navratri thali and Navam Utsav takeaway menu in New Delhi, available until 19 October

ITC Maurya takes Navam Utsav takeaway orders between 7 a.m. and 11 p.m. through the Club ITC app, Swiggy and Zomato. At The Pavilion, guests can have the Navratri thali, and Satvik dishes are on the buffet.

Navam Utsav takeaway can be ordered within this daily window
Takeaway ordering opens
7 a.m.
Takeaway ordering closes
11 p.m.

07:30 IST · 10 moves · what each means · free

Reported figures

From the report. Source details below

Navratri offer available until: October 19, 2026

What to track next

  • A Diwali menu or hamper from ITC Maurya announced before the Navratri offer closes
  • Rival Delhi luxury hotels listing festive menus on Swiggy or Zomato
  • Navratri thali or Satvik dishes extended beyond The Pavilion
  • ITC Maurya's menu appearing in Swiggy or Zomato festive-season banners or collections

Likely next moves

Our read of what comes next — analysis, not reported by the source.

  • ITC Maurya is likely to announce a Diwali-season dining or takeaway menu once the Navratri offer ends on 19 October.
  • ITC Maurya will probably keep promoting the Navam Utsav menu mainly through Club ITC, with Swiggy and Zomato as the reach channels.
  • Rival luxury hotels in Delhi may launch their own festive takeaway menus on delivery apps if ITC Maurya's offer draws orders.
  • Swiggy and Zomato are likely to feature hotel festive menus in their festive-season promotions as hotels list more premium food.
  • Observant fasting and Satvik diners are likely to be the core buyers of the thali, with some festive gifting and office orders on top.

The source

Source Read the source at BW Hotelier Filed

First seen

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