ITC, Vedant Fashions, PC Jeweller hit 52-week highs as Future Group stocks slump to fresh lows

Amid a broad market rally with 200 BSE stocks at new 52-week highs, ITC touched Rs 327.70 alongside Patanjali Foods, Vedant Fashions, Indian Hotels and PC Jeweller. Future Retail, Future Enterprises and Future Lifestyle Fashions sank to fresh 52-week lows, underscoring the group's continued distress.

— FiledMon, 29 Jun, 2026, 23:23 IST·First seen Mon, 29 Jun, 2026, 23:22 IST·Source Financial Express · BrandWagon

What happened

ITC, Patanjali Foods, Vedant Fashions, Indian Hotels and PC Jeweller hit 52-week highs amid a market rally, while Future Retail, Future Enterprises and Future

Key facts

  • 52-week high Rs 327.70
  • previous high Rs 324.20
  • 200 BSE stocks new highs
  • 32 BSE 52-week lows
  • Sensex 59,294
  • Nifty 17,678.30

Why this matters

Future Group's continued slide to record lows reinforces a distressed-asset acquisition window, even as premium-valued peers like Vedant Fashions and PC Jeweller price in growth optimism.

What to watch

  • Future Group insolvency/NCLT proceedings and lender recovery announcements
  • ITC demerger/hotels spin-off progress and dividend signals
  • Quarterly results from premium discretionary names (Vedant, Indian Hotels)
  • BSE breadth metrics and FII flow reversals
  • Rural vs urban consumption demand data
  • Rotate exposure toward quality consumption compounders (ITC, Patanjali Foods, Vedant Fashions) with FMCG/premium discretionary tilt
  • Avoid or short distressed Future Group equity; treat as recovery-value-zero unless resolution clarity emerges
  • Trim positions hitting fresh highs into strength to manage breadth-driven froth risk
  • Monitor Indian Hotels/discretionary for travel-led earnings momentum continuation