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Jaipur Rugs expects 30% festive sales growth, targets Rs 26 crore in annual sale
Our read
Jaipur Rugs is targeting Rs 26 crore from its festive annual sale, up from Rs 20 crore last year, with D2C pushing into Tier-II and Tier-III markets, so home decor retailers should expect festive rug demand in smaller cities to be contested by this brand's own channels.
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Annual-sale revenue above the ₹26 crore target by the end of the festive sale would mean Tier-II/III D2C demand is real and is taking share from dealers.
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What else has Jaipur Rugs done in the last three months?The report
Jaipur Rugs is measuring this year's target against Rs 20 crore last year, with around 10,000 products on offer in the annual sale. Its D2C channels are reaching customers in Tier-II and Tier-III markets.
up 30 per cent
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Reported figures
From the report. Source details below
| E-commerce share of annual sale revenue: | 5 per cent |
|---|
What to track next
- E-commerce share of sale revenue versus the 5% reported
- Jaipur Rugs' final sale tally versus last year's ₹20 crore
- Rival rug and home decor brands' festive discount announcements
- Company revenue commentary against 2025-26's over ₹400 crore
The source
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