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Karan Arora joins Volvo Auto India as Director, Marketing & PR after six-plus years at Audi India

Our read

Volvo Auto India will use Arora's Audi-honed experiential playbook to push a more event- and story-led brand presence in India within the year, while Audi India moves to backfill his old role.

For operators

Volvo Auto India has hired Audi India's marketing communications and experiential head to run Marketing & PR, so expect Volvo to put more into experiential and brand-building, and rival luxury auto marketers should watch for changes in its event and PR activity.

Watch

Audi India announcing a new head of marketing communications and experiential

The report,

Karan Arora joined Volvo Auto India as Director, Marketing & PR, bringing more than 15 years of experience in luxury automotive and real estate marketing. He spent over six years at Audi India as Head of Marketing Communications & Experiential.

Karan Arora's more than 15 years in marketing include over six years at Audi India
  • Total marketing experiencemore than 15 years
  • Tenure at Audi Indiaover six years

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What to watch next

  • A new Volvo Auto India brand campaign or experiential programme after his arrival
  • Further senior marketing or PR appointments at Volvo Auto India from luxury rivals
  • Volvo India's sales and registration figures against luxury peers over the next few quarters
  • Arora's public statements on Volvo's India marketing priorities

The source

Source Read the source at Autocar Professional

Published

Confirmed by MediaBrief, ET BrandEquity, afaqs, BW Marketing World

First seen

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