KBC Season 18 signs 25+ sponsors ahead of August 10 premiere

Kaun Banega Crorepati Season 18 has lined up more than 25 advertisers spanning auto, FMCG, fintech, retail and consumer brands, underscoring the show’s continued value as a nationwide family-audience marketing platform.

— Filed Thu, 6 Aug, 2026, 15:00 IST · Source Business Today · Latest · Updated

KBC Season 18 has secured more than 25 Indian advertisers across consumer, retail, FMCG, fintech and automotive categories ahead of its August 10 launch, offering sponsors nationwide family-audience reach and content-led brand integration.

Why this matters

No related recent signals were provided; the Season 18 sponsor roster is the available indicator of KBC's current advertiser demand.

Retail-brand signals are accelerating, up +100025% QoQ.