Kohli bets Rs 40 cr on Agilitas, exits Puma to build Indian sportswear challenger
Virat Kohli took a 1.94% stake in Agilitas Sports at a Rs 2,058 crore valuation, pivoting One8 from a Puma endorsement to an equity-led Indian play. Agilitas, which clocked Rs 642 cr in FY23, is targeting Rs 1,350 cr by FY26 with footwear priced Rs 9,230-13,999.
What happened
Virat Kohli invested Rs 40 crore in Agilitas Sports for 1.94% stake, shifting One8 from Puma endorsement to equity-backed Indian sportswear brand. Agilitas,
Key facts
- Rs 40 crore investment
- 1.94% stake
- Rs 2,058 crore valuation
- Rs 642 crore FY23 revenue
- Rs 1,350 crore FY26 target
- Rs 13,999 footwear price
- Rs 9,230 price
- Rs 300 crore Puma deal declined
Why this matters
A domestic sportswear challenger with celebrity equity, premium pricing, and 2x growth ambition is now a credible acquisition or JV target for global brands looking to defend India share against Puma and Adidas.