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Lakme is likely to keep 9to5 HYA Glam on shelves past Diwali if the ₹999 palette sells through.

For operators

Stock the five 9to5 HYA Glam products in festive touch-up displays for Navratri to Diwali, using the ₹599 Strobe Cream and the three ₹699 items (Instant Set + Blot Powder, Plump + Shine Clickstick in 8 shades, Liner + Shadow Eye Duo) as add-ons to the ₹999 4-in-1 Face Palette.

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Lakme adding products beyond the 5 launched, before Diwali, would mean touch-up demand is beating plan and rivals face a wider ₹599–₹999 ladder.

Ask next

What else has Lakme launched this year?

The report, : Lakme 9to5 HYA Glam targets festive touch-ups with five makeup products priced ₹599–₹999

Lakme's line includes a ₹999 4-in-1 Face Palette that combines a cream concealer, setting powder, crème blush and highlighter. The products are meant for quick touch-ups during pandal visits, Garba nights and Diwali parties.

Price of each product in the 9to5 HYA Glam range, highest first
  • 4-in-1 Face Palette₹999
  • Instant Set + Blot Powder₹699
  • Plump + Shine Clickstick₹699
  • Liner + Shadow Eye Duo₹699
  • Strobe Cream₹599

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07:30 IST · 10 moves · what each means · free

Reported figures

From the report. Source details below

Instant Set + Blot Powder price: ₹699

What to track next

  • Face Palette stock-outs or 'bestseller' tags on major beauty marketplaces
  • Discounts on the ₹699 products appearing before Diwali
  • Rival festive touch-up launches priced inside ₹599–₹999
  • 9to5 HYA Glam still being marketed after Diwali

The source

Source Read the source at Fashion Value Chain

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