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Lemon Tree Hotels signs 52-room Keys Select hotel in Bareilly, lifting Uttar Pradesh portfolio to 26 properties
Our read
Lemon Tree Hotels is growing in Uttar Pradesh through franchise agreements, with the 52-room Bareilly deal bringing its state total to 26 properties, which suggests local property owners are willing to sign with the brand, though the signal names no owner or deal terms.
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An opening date or timeline announced for the Bareilly hotel
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What else has Lemon Tree Hotels done in the last three months?The report,
Lemon Tree Hotels will have eight operational hotels and 18 upcoming properties in Uttar Pradesh after the signing. The company announced the deal on Tuesday, and the Bareilly hotel will be operated under a franchise agreement.
- Uttar Pradesh portfolio incl. upcoming
- 26
- Operational hotels
- eight
- Upcoming properties
- 18
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Store and format facts
From the report. Source details below
| Distance from Bareilly Airport: | 4.9 km |
|---|---|
| Distance from Bareilly Junction railway station: | 12 km |
Next on the rollout
- Operational Uttar Pradesh hotels above the 8 reported, at the next quarterly results, would mean the 18-hotel pipeline is converting into openings, not just signings.
- Uttar Pradesh signings beyond the 26 properties now reported
- Rival chains announcing franchise hotels in Bareilly or nearby cities
- Lemon Tree's next results commentary on franchise pipeline and openings
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Lemon Tree Hotels is likely to announce further franchise signings in Uttar Pradesh's tier-2 and tier-3 cities, using the same short-release format.
- Expect Lemon Tree Hotels to keep Keys Select as its main franchise brand for transport-linked cities such as Bareilly.
- Lemon Tree Hotels will more likely than not open some of the 18 upcoming Uttar Pradesh hotels before announcing many more signings.
- Rival mid-market hotel chains may step up franchise signings in nearby Uttar Pradesh cities as Lemon Tree builds its presence.
- Local franchise owners are likely to seek construction finance for the Bareilly hotel before any opening date is announced.
The source
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