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Lenskart launches music-inspired Shunya eyewear collection of 37 styles, debuts Lenskart Live concert series on its app
Lenskart will stream five evenings of concerts by 10 artists exclusively on its app from 8 to 12 October. Shunya, covering eyeglasses and sunglasses, launched on Wednesday, and Lenskart is also introducing Indus, a second Indian Accents collection.
The numbers
Figures from IMAGES Business of Fashion,
| Daily concert slot: | 7 pm to 8 pm |
|---|
Why it matters for the brand
Shunya and the 10-artist Lenskart Live series show Lenskart spending on brand and app engagement ahead of the festive season, but there is no sales or margin data yet, so treat it as a modest signal.
What to track next
- Lenskart disclosing viewership, app downloads or engagement figures for the 5 live evenings
- Shunya styles appearing in festive campaigns, bestseller lists or store displays after 12 October
- Lenskart announcing a second Lenskart Live season or a new themed collection
- A rival eyewear brand or retail app launching a comparable culture-led collection or live-event series
- Lenskart management commentary on festive-quarter demand and the role of the app in driving it