Levi’s targets young India, premiumisation and omnichannel growth
Levi Strauss SAMEA MD Hiren Gor says Gen Z, women and aspirational consumers across metros and smaller cities will shape India’s fashion growth over the next three to five years. Levi’s plans to expand stores, omnichannel reach and categories beyond denim.
What happened
Levi Strauss & Co. · Levi Strauss SAMEA MD Hiren Gor says India’s young aspirational consumers, Gen Z, women and premiumisation will drive fashion growth.
Key facts
- 4th ETRetail ShopFWD Summit 2026
- tier-I, tier-II and tier-III markets
- three largest consumption centres
- three to five years
Why this matters
Potential partners or targets that strengthen women’s apparel, digital commerce, store expansion or youth-focused categories could accelerate Levi’s India strategy.
What to watch
- Store count growth, especially in tier-2 cities, and new franchise partnerships.
- Women’s and non-denim share of India revenue or assortment.
- Comparable-store sales versus e-commerce growth and full-price sell-through.
- Gross-margin commentary, markdown rates and inventory turns.
- India-specific pricing moves, localized product launches and celebrity or creator collaborations.
- Competitive activity from Zara, H&M, Uniqlo, Indian denim labels and marketplace private brands.
- Open or franchise more mall and high-street stores in tier-1 and selected tier-2 cities.
- Expand women’s, tops, outerwear and non-denim assortments with localized fits and price points.
- Use stores as omnichannel hubs for click-and-collect, returns and local fulfillment.
- Increase Gen Z-oriented collaborations, creator marketing and frequent capsule launches.
- Segment distribution: premium full-price assortments in owned stores and controlled online channels, differentiated value assortments in broader marketplaces.