LUSH opens second India store at Chandigarh's Nexus Elante Mall via licensee Bilberry Brands
British cosmetics brand LUSH launched its second Indian outlet at Nexus Elante Mall, Chandigarh, through licensee Bilberry Brands India. Further stores are planned across Gurgaon, Mumbai, Bengaluru and Ahmedabad, signalling the next phase of the 850-store global brand's India push.
What happened
Lush · British cosmetics brand LUSH opened its second India store at Nexus Elante Mall, Chandigarh, via licensee Bilberry Brands India. Further outlets are
Key facts
- 850 stores
- 50 countries
- founded 1995
Why this matters
LUSH's reliance on licensee Bilberry Brands for its India build-out highlights partnership and distribution opportunities as the 850-store global brand deepens its multi-city presence.
What to watch
- Third store confirmation (Gurgaon or Mumbai) within 6 months
- Same-store footfall/conversion data from Delhi and Chandigarh outlets
- Import duty or fresh-cosmetics regulatory friction
- Competitor premium-beauty mall openings (Rituals, Kiehl's, The Body Shop moves)
- Ecommerce/marketplace listing announcement
- Bilberry signs mall leases in Gurgaon and Mumbai as anchor luxury-cosmetic tenants
- LUSH localizes SKU mix and price architecture for India shelf-life and duty structure
- Marketing lean into ethical/vegan/no-packaging narrative targeting metro Gen-Z and millennials
- Evaluate D2C site and Nykaa/Tira listing to de-risk mall-only distribution