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Lush targets 30 India stores in about five years, half the 10 years it originally planned
Lush has five stores in India now and expects eight in FY27, with sales forecast at just under £2 million for the year. It will also raise its locally made products from six to 30.
Store and format facts
Figures from Times of India,
| Current India stores: | 5 |
|---|---|
| Expected India stores in FY27: | 8 |
| Projected annual sales at 30 stores: | around £11 million |
| Online share of India sales: | about 29% |
| Locally made share of India sales: | about 6% |
| Shower products share of sales: | about 26% |
| Haircare share of sales: | about 23% |
What it means for the format
Lush is compressing its India build-out from 10 years to about 5 and deepening local manufacturing, which makes it a benchmark for how fast a global specialty beauty brand can scale there and a possible counterparty for local supply, sourcing or site partnerships, though the sub-£2M base and £11M target are small.
Next on the rollout
- Count of Lush India stores open at the end of FY27 against the expected eight
- India sales reported against the just-under-£2M base
- Online share of India sales moving above or below about 29%
- Announcement of new locally made products beyond the 30-product target, or a delay to it
- New lease or city announcements that put the 30-store goal ahead of or behind the five-year timeline
Likely next moves
Our read of what comes next — analysis, not reported by the source.
- Lush is likely to hit the eight-store FY27 target by opening in cities where its online customers are already concentrated, using the roughly 29% online share as a demand map.
- Expect Lush to widen its locally made range toward the stated 30 products, to reduce reliance on imports and make the India assortment feel more local.
- Mall and high-street landlords in India are likely to offer Lush better terms as the chain proves it can trade, which would help it add stores faster after FY27.
- Rival beauty and personal-care chains in India may respond with their own fresh, handmade or ethical-positioned ranges or store formats as Lush's footprint grows.
- Lush may use India as a template for other emerging markets if the roughly £11M-a-year, 30-store outcome looks achievable.
The source
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