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Our read

Marzi by Primus is likely to use Suniel Shetty to build meet-up community reach before monetising it.

For operators

Marzi by Primus has named Suniel Shetty, 65, as brand ambassador and launched an ad campaign aimed at adults aged 50 and above, so retailers serving that age group should expect more brand attention on it.

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Marzi meet-ups announced in a new city before the campaign's next phase would mean the ambassador push is converting into offline community, not just awareness.

The report, : Marzi by Primus signs Suniel Shetty as brand ambassador for its 50-plus lifestyle and community platform

Marzi by Primus will launch the association through a new advertising campaign featuring actor Suniel Shetty, highlighting the joy of finding people who share one's interests. The film ends with the message: "Be where you belong. With Marzi meet-ups, find your kind."

The platform's entry age set beside its new ambassador's age
Target audience minimum age
50 and above
Suniel Shetty's age
65
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07:30 IST · 10 moves · what each means · free

Reported figures

From the report. Source details below

Suniel Shetty's age: 65

What to track next

  • Marzi by Primus disclosing member or meet-up attendance numbers
  • Suniel Shetty appearing at a Marzi meet-up or event
  • Rival platforms launching 50+ ambassador campaigns
  • Partner brands or paid services announced for the Marzi community

The source

Source Read the source at afaqs Published

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