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Mayavé opens five Delhi NCR stores in 45 days, scaling its lab-grown diamond jewellery footprint
Mayavé, the lab-grown diamond jewellery brand from the house of Dholakia, opened five stores within 45 days across Delhi NCR, in Noida, Ghaziabad, Netaji Subhash Place, Gurugram and Dwarka. The stores use a red interior and an experience-led format.
Store and format facts
Figures from Retail4Growth
| Stores opened in Delhi NCR: | 5 |
|---|
What it means for the format
Mayavé's five Delhi NCR openings in 45 days suggest lab-grown diamond jewellery can scale quickly through a repeatable, experience-led store format, so rival jewellers in the region should check their own LGD assortment, pricing and in-store experience against it.
Next on the rollout
- Announcement of a sixth store or a first location outside Delhi NCR
- Any disclosure from Mayavé or the house of Dholakia on store-level sales, footfall or expansion capital
- Lab-grown jewellery launches or store openings by rival jewellers in the same NCR markets
- Signs of discounting or price cuts across lab-grown diamond jewellery
- Reports of staffing changes, relocations or closures at any of the five new stores