Meghalaya pineapples double Delhi festival sales to 30 tonnes as organised retail comes onboard
Farmer collectives now supply Reliance Retail, Blinkit, Lulu Group and Safal-Mother Dairy, with value-added products fetching up to ₹1,500/kg and a 2-tonne export consignment reaching Dubai. Festival sales doubled year-on-year, lifting 433 farmers' incomes by 80%.
What happened
Meghalaya Pineapple · Meghalaya's fourth Delhi Pineapple Festival sold 30 tonnes, double last year. Farmer collectives now supply organised retail buyers
Key facts
- 30 tonnes sold
- 15.4 tonnes in 2025
- 7.7 tonnes in 2023
- 1.4 lakh tonnes annual production
- ₹22/kg fresh
- up to ₹1,500/kg processed
- 80% income gains
- 433 farmers
- ₹1.17 crore revenue 2025
- 2-tonne Dubai consignment
Why this matters
Farmer collectives now feeding four major retailers plus value-added SKUs at ₹1,500/kg and export consignments create partnership or sourcing-integration opportunities in the Northeast specialty produce chain.
What to watch
- Renewal or expansion of retail supply contracts post-festival season
- New cold-chain or processing capex announcements in Meghalaya
- Second export consignment volume beyond the 2-tonne Dubai trial
- Farmer enrollment count rising above the current 433 collective members
- Price realisation holding above premium bands vs raw commodity slide
- FPOs negotiate multi-year offtake MoUs with Reliance Retail and Lulu Group ahead of next harvest
- State horticulture dept and NABARD fund cold storage and pack-house capacity near collection centres
- Push GI-tag branding and processing units to capture value-added margins locally
- APEDA facilitates repeat export consignments and quality-certification onboarding
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