On this page

Merino Laminates launches pan-India Studio Merino campaign urging shoppers to view laminate designs at full size in store

Our read

Merino Laminates will more likely than not follow this campaign with more in-store-led marketing and further Studio Merino expansion.

For operators

Merino Laminates is pushing shoppers to see shortlisted laminate designs at full size in its 250+ Studio Merino outlets, so retailers and dealers should expect more showroom-led, design-first footfall that moves browsing from catalogue swatches to in-person decisions.

Watch

Merino disclosing footfall, enquiry or view numbers for the campaign

Ask next

What else has Merino Laminates launched this year?

The report,

Merino Laminates, which has 250+ Studio Merino outlets across India, uses humorous films from WillBe Done that compare picking a laminate from a small sample to buying a saree or necklace. The campaign runs on OTT, social and digital platforms.

Studio Merino store network the new campaign points shoppers to
Studio Merino outlets across India
250+

Read next

  1. Merino Industries grows Studio Merino network to 250 outlets across 70+ cities in India, , Retail4Growth
  • wudhomes: +Rs 2.5 crore pre-seed
  • DealShare: -95% vs peak valuation

What to track next

  • Rival laminate brands launching in-store or experience-centre campaigns
  • Follow-up films or regional-language versions of the campaign going live
  • Announcements of new Studio Merino openings or dealer partnerships

The source

Source Read the source at afaqs

Published

Confirmed by MediaBrief

First seen

By