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Meta names Ranveer Singh first India brand ambassador for Ray-Ban and Ray-Ban Meta to drive smart eyewear adoption
Meta appointed actor Ranveer Singh as the first India brand ambassador for Ray-Ban and Ray-Ban Meta to speed up smart eyewear adoption. It also unveiled Ray-Ban Meta Audio and plans to roll out the 'Muse' AI agent in the coming months.
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Why it matters for the brand
Treat Ranveer Singh's ambassadorship and the Ray-Ban Meta Audio launch as a sign that smart eyewear is moving from niche gadget to mainstream fashion category in India, so optical and eyewear retailers should test demo-led displays and staff training now, before the Muse AI agent arrives in the coming months and pushes shopper interest higher.
What to track next
- A dated India launch for Muse, including supported languages and features
- India pricing and availability for Ray-Ban Meta Audio
- New Ray-Ban Meta retail or try-on points announced in India
- Competing smart-glasses launches or new celebrity endorsements from rival brands
- Public complaints or regulatory statements on privacy and recording with smart eyewear