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Mother Dairy casts Abir Chatterjee in two-month Durga Puja campaign in West Bengal
Mother Dairy is running four new digital video commercials that extend actor Abir Chatterjee's Mishti Doi association to its milk and curd categories. The campaign targets everyday dairy consumption in the state.
Why it matters for the brand
Mother Dairy's two-month Durga Puja push in West Bengal, with Abir Chatterjee in four new digital video commercials, shows that festive visibility can be used to build everyday milk and curd demand, so rival dairy and Mishti Doi sellers in the state should expect more competition for shelf and attention.
What to track next
- Mother Dairy announcing new Chatterjee-led creatives or extra products after the Puja window
- View counts and engagement on the four commercials against earlier Mother Dairy Bengal campaigns
- Rival dairy brands launching Bengali-language festive campaigns or discounts in the same weeks
- Mother Dairy commentary on West Bengal volume growth in milk and curd after Puja
- Reports of stronger retailer stocking or cooler placement for Mother Dairy in Bengal
Background
Later reports that look back at earlier events in this story, newest first. They add context; nothing on this page has changed.
Mother Dairy became Co-Powered Sponsor of SonyLIV's 'Family Full House with Rohit Sharma' on 18 September
On the record
Earlier Mother Dairy reports on RetailIntel, newest first.
The numbers
Figures from MediaBrief
| Campaign duration: | two-month |
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The source
First seen