MS Dhoni backs SolarSquare as rooftop solar firm targets 30–40 new cities
MS Dhoni has invested in and joined residential rooftop solar startup SolarSquare as brand ambassador. The company plans to use its $53 million Series C round to expand beyond its current 29-city footprint, while investing in technology, financing, service and hiring.
What happened
MS Dhoni invested in residential rooftop solar startup SolarSquare and became brand ambassador. The company will deploy its $53 Mn Series C round to expand into
Key facts
- $53 Mn Series C funding (about ₹510 Cr)
- Expansion into 30-40 new cities
- 50,000+ homes served
- 29 cities currently served
- $100 Mn+ total funding raised
- ₹1,000 Cr annual revenue run rate
- Nearly 70 Mn Indian homes suitable for rooftop solar
- $152 Bn cleantech opportunity by 2030
Why this matters
SolarSquare becomes a more credible partnership or acquisition-adjacent player for utilities, lenders, home-improvement platforms and energy companies seeking household solar distribution.
What to watch
- Announcement of the specific 30-40 target cities, launch sequencing and expected timeline.
- Evidence that Dhoni-led campaigns improve lead volume, conversion rates, customer-acquisition cost or referral share.
- New NBFC, bank, insurer, battery or inverter partnerships offering standardized consumer financing.
- Changes in PM Surya Ghar subsidy disbursement speed, state-level net-metering rules or DISCOM approval timelines.
- Hiring growth in sales, installation, engineering and after-sales service roles relative to city launches.
- Competitor responses from national rooftop-solar platforms, electrical brands, EPC firms and regional installers.
- Customer-review trends, installation turnaround times and service complaint rates as the footprint expands.
- Launch a national brand campaign centered on Dhoni, emphasizing reliability, savings and subsidy navigation rather than only environmental benefits.
- Build city-level installer, service and channel-partner networks before opening new markets, prioritizing high-electricity-tariff and high-rooftop-density clusters.
- Expand financing partnerships for low-EMI solar loans and bundled offerings that include installation, maintenance, insurance and battery-ready upgrades.
- Invest in digital roof assessment, remote system monitoring, lead qualification and subsidy/documentation workflows to protect margins during rapid expansion.
- Use the celebrity partnership to pursue residential-society, developer and employer-affinity sales channels rather than relying solely on direct consumer leads.
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- Inc42 — Same time