Mumbai's Boojee hits Rs 103 cr revenue across 5 cafes without external capital

Founded in 2019 in a 100 sq ft Bandra space with Rs 11-12 lakh in savings and Rs 50,000 rent, Boojee has scaled to five outlets and Rs 103 crore in revenue entirely on internal accruals. Founder Rajdeep Singh Kukreja signals eventual IPO ambitions but says the brand isn't ready for institutional capital yet.

— Source publishedSat, 20 Jun, 2026, 14:09 IST·First seen Sat, 20 Jun, 2026, 14:43 IST·Source NDTV Profit

What happened

Mumbai cafe Boojee, founded 2019 in a 100 sq ft Bandra space, has grown to 5 outlets and Rs 103 crore revenue without external funding. Founder Rajdeep Singh

Key facts

  • Rs 103 crore revenue
  • 5 outlets
  • founded 2019
  • Rs 50,000 rent
  • Rs 11-12 lakh initial savings
  • 100 sq ft original space

Why this matters

Boojee's bootstrapped scale to 5 outlets and Rs 103 cr revenue makes it a credible future acquisition or strategic partnership target once Kukreja opens to external capital.