Myntra plans 26,000+ seasonal hires ahead of Big Fashion Festival
Myntra is expanding fulfilment, delivery and customer-service capacity for the festive season, with more than 26,000 seasonal roles across five fulfilment centres. The plan includes 8,000 delivery partners, 2,700 customer-service roles and increased hiring of women and persons with disabilities.
What happened
Myntra will add over 26,000 seasonal workers ahead of its Big Fashion Festival, strengthening fulfilment, delivery and customer service. Hiring spans five
Key facts
- More than 26,000 seasonal jobs
- More than double last year's hiring
- More than 350 roles reserved for persons with disabilities
- Women to comprise 30% of fulfilment-centre workforce
- Five fulfilment centres
- 8,000 delivery partners
- 2,700 customer-service employees
- M-Express delivery within 24-48 hours in eligible locations
Why this matters
Myntra’s expanded logistics and customer-service footprint reinforces the strategic value of scalable fulfilment, last-mile delivery and inclusive-workforce partnerships ahead of peak retail periods.
What to watch
- Big Fashion Festival order-volume and GMV growth versus prior year
- On-time delivery, cancellation, return-to-origin and customer-contact rates during peak days
- Discount intensity and seasonal hiring announcements from Ajio, Amazon Fashion, Flipkart and Nykaa Fashion
- Fulfilment-centre productivity, vacancy rates and delivery-partner retention after onboarding
- Inventory availability in high-demand ethnicwear, beauty, footwear and premium-fashion categories
- Evidence that women and persons with disabilities hiring targets are achieved and retained beyond the seasonal period
- Accelerate onboarding and productivity training at the five fulfilment centres ahead of peak-sale dates.
- Use demand forecasts to flex delivery-partner deployment by city, category and promotion window.
- Promote reliable delivery, customer support and inclusive hiring as brand differentiators during the festival campaign.
- Increase seller inventory-readiness requirements to prevent stockouts from becoming the primary fulfilment bottleneck.
- Evaluate conversion of high-performing seasonal workers into permanent operations, support and logistics roles after the sale period.