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Myntra's Big Fashion Festival opens October 8 with 8 million-plus styles, twice the previous edition's range
Myntra will feature 21,000 emerging brands at the festival, 13,000 of them making their debut. Early access starts October 7, and faster delivery will cover 98 per cent of serviceable PIN codes.
The numbers
Figures from ET Retail
| New brand and collection launches: | over 100 |
|---|---|
| Myntra monthly active users: | more than 80 million |
Why it matters for the brand
With 21,000 emerging brands, 13,000 of them debuting, and 100+ new launches exposed to 80M+ monthly users, the festival is a live test of which new labels gain traction, which makes it a useful screen for partnership or acquisition targets once sell-through data appears.