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Naturali is likely to widen its Anti-Hairfall push beyond a single film into digital and marketplaces.
For operators
Naturali's Anti-Hairfall film with Medha Shankr targets 25–35-year-olds across shampoo, conditioner, hair mask and scalp serum, so personal care retailers should check shelf space and cross-sell placement for the full range.
Watch
A second Anti-Hairfall creative aimed at 25–35-year-olds before the festive sale would mean Naturali is funding a sustained push, not a one-film launch.
The report, : Naturali casts Medha Shankr in Anti-Hairfall campaign aimed at 25–35-year-olds
Naturali launched a campaign for its Anti-Hairfall range featuring actor Medha Shankr, targeting consumers aged 25–35. The range includes shampoo, conditioner, hair mask and scalp serum. The film's tagline is "There is an I in Naturali".
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What to track next
- Combo or bundle listings for the four Anti-Hairfall products on marketplaces
- Review volume and ratings on the scalp serum and hair mask
- Rival hair-fall brands launching discounts or new celebrity spots
- Any Guiltfree Industries Limited comment on Anti-Hairfall sales or distribution expansion