On this page
Our read
Senco is likely to carry its colour-drop format into Diwali and dhanteras campaigns as rivals copy it.
For operators
Plan Navratri around two parallel occasions, devotion (55% of consumer interest) and social events, dancing and fashion (46%), by copying the daily colour-drop cadence that Senco, Mavuris and Aza have launched, and by making verified-pure fasting staples easy to find in Delhi, where they hold an 87.8% search share.
Watch
Fashion-and-social interest share above the 46% reported, in the next Navratri study, would mean colour drops are widening jewellery's festive pull beyond devotional buying.
The report, : Navratri spends split between devotion and fashion as Senco, Mavuris and Aza roll out daily colour drops
A Langoor and Quilt.AI study found 55 per cent of Navratri consumer interest is devotional and 46 per cent social and fashion. Senco, Mavuris and Aza launched daily colour drops as Mumbai garba tickets reached over Rs 2,00,000.
- Devotional practices55 per cent
- Social events, dancing and fashion46 per cent
One email each morning: the day’s top moves in Indian retail, why each matters and what to watch. Free. Stop any time.
Reported figures
From the report. Source details below
| Delhi search share for verified-pure fasting staples: | 87.8 per cent |
|---|---|
| Hyderabad search demand for verified daily colour lists: | 99.9 per cent |
What to track next
- Senco's Q3 festive-quarter commentary on Navratri footfall and sales
- Rivals launching their own daily colour or theme drops before Diwali
- Search share for verified-pure fasting staples staying near Delhi's 87.8%
- Mavuris or Aza reporting repeat purchases from the drop buyers
The source
Published
First seen