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Norton trademarks Roven, Inter and Avelon names; India-built Atlas expected to lead the brand's India entry

Norton, the TVS-backed brand, trademarked three names, International (Inter), Avelon and Roven, while its India-built Atlas sells in Europe at GBP 8,250 (Rs 10.57 lakh). An India entry is expected, with the Atlas likely to come first.

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07:30 IST · 10 moves · what each means · free

The numbers

Figures from Autocar India,

New names trademarked: three
Atlas engine displacement: 585cc
Atlas power output: 69hp

Why it matters for the brand

Norton has trademarked three names (International/Inter, Avelon and Roven) and the India-built Atlas (585cc, 69hp, 57.5Nm, GBP 8,250 or Rs 10.57 lakh in the UK) is expected to lead an India entry with no timeline, so premium motorcycle retailers should plan for a possible new mid-size range but not commit shelf space or dealer terms yet.

What to track next

  • A Norton or TVS announcement giving an India launch date or dealer plan
  • Homologation or certification listings for the Atlas in India
  • The official India price for the Atlas relative to Rs 10.57 lakh
  • Further trademark filings, or use of Roven, Inter or Avelon on a named production model
  • Price or variant moves by rival mid-size premium motorcycles in India

The source

Source Read the source at Autocar India

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