NuPlay eyes another acquisition within 6–12 months after Verloop.io deal

Mukesh Bansal-led enterprise AI firm NuPlay plans to use M&A to expand regionally and deepen its customer base. The company is targeting 50 large Indian enterprises, with retail automation a focus, while aiming to grow from a roughly $10M revenue run rate.

— Source publishedMon, 3 Aug, 2026, 21:02 IST·First seen Tue, 4 Aug, 2026, 01:31 IST·Source Inc42

What happened

Enterprise AI firm NuPlay plans another acquisition within 6-12 months after buying Verloop.io, targeting regional and customer-footprint expansion. It will

Key facts

  • Next acquisition expected in 6-12 months
  • Verloop.io contributed roughly 150 customers
  • About 50% of current revenue comes from India and 50% from the US
  • US expected to contribute nearly 80% of revenue in 3-4 years
  • Targeting 50 large enterprise customers in India
  • Average deal size is about $150K; contracts reach $1M
  • Current run rate is about $10M
  • Revenue target of $100M by 2029
  • Near-term revenue target of $25M-$30M in 12-15 months
  • Target average deal size of $250K-$300K
  • Total funding of approximately $42.2M
  • $27.5M seed/Series A round in September 2024
  • $16.4M round led by Prosus in March
  • Team exceeds 150 employees

Why this matters

NuPlay’s Verloop.io deal and active M&A search suggest strong demand for regional scale, customer access, and complementary AI automation capabilities in India’s enterprise retail market.

What to watch

  • Announcement of a second acquisition, especially one involving regional distribution, voice AI, contact-center tooling or retail analytics.
  • Named large retail enterprise wins or multi-year contracts following the Verloop.io integration.
  • Evidence that NuPlay's revenue run rate rises materially above roughly $10 million.
  • Launch of vertical retail automation products or case studies quantifying service-cost reduction and sales uplift.
  • Customer retention, leadership changes or product-integration milestones at Verloop.io.
  • Competitive enterprise AI moves by CRM, cloud, IT-services and contact-center providers in India.
  • Prioritize an acquisition with retail enterprise customers, Southeast Asian or Middle East distribution, or complementary voice and workflow-automation technology.
  • Package Verloop.io capabilities into retail-specific offerings for customer service deflection, multilingual shopping support, store associate assistance and returns/order management.
  • Target a limited set of anchor retail accounts from its goal of 50 large Indian enterprises and convert pilots into multi-year platform contracts.
  • Build proof points around cost per contact, containment rates, conversion uplift, deployment speed and governance for Indian-language AI.
  • Standardize post-merger product, sales and data-integration plans before pursuing a second deal.

Also reported by