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Nuvola Spirits launches Seoulmate Soju in Maharashtra at INR 650 per 375 ml bottle
Nuvola Spirits, backed by Diageo India, is taking the 15.5% ABV soju to Mumbai bars, restaurants and premium retail outlets after earlier launches in four markets. The range has seven variants, including the original and six flavoured ones.
The numbers
Figures from Hospitality Biz India
| Markets launched previously: | four |
|---|
Why it matters for the brand
Bars, restaurants and premium retailers in Mumbai can now stock Seoulmate Soju at INR 650 per 375 ml bottle, with six flavoured variants alongside the core 15.5% ABV offering to fill cocktail and menu slots.
What to track next
- Seoulmate appearing on menus at multiple Mumbai bars and restaurants within the first few months
- Nuvola Spirits announcing a sixth market or a Maharashtra expansion beyond Mumbai
- Any change to the INR 650 per 375 ml price, or discounting in bars and retail outlets
- Rival soju brands launching new flavours or promotions in Mumbai
- Listings of Seoulmate in premium retail outlets, and which of the six flavours are stocked
The source
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First seen