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Nykaa Cosmetics taps Rasha Thadani, Rohit Saraf for 'Love At First Swipe' Lovestruck lipstick films

Nykaa Cosmetics launched a three-film campaign for its Lovestruck Lipstick range. It features Rasha Thadani, the brand's face, and Rohit Saraf. Titled 'Love At First Swipe', the films follow chance encounters and weave the lipstick into the story.

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Why it matters for the brand

Nykaa is putting three story-led films behind one lipstick range, with Rasha Thadani and Rohit Saraf as the faces, so rival beauty brands should watch whether narrative creative with recognisable talent lifts lipstick conversion more than discount-led or product-demo content does.

What to track next

  • View counts and engagement on the second and third films compared with the first
  • Lovestruck stock-outs, bestseller rankings or search trends on Nykaa's platform
  • Any announcement of new Lovestruck shades or an extension of the 'Love At First Swipe' line
  • Rival lipstick launches or celebrity campaigns timed against the films
  • Fresh creator or fan-edit content built around the Thadani-Saraf pairing

The source

Source Read the source at ET BrandEquity

Published

Also reported by MediaBrief

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